New packaging of AKRUS® brand.
In July 2018, the company AKZ Coatings Ltd. changed the design of packaging of coating systems of AKRUS® trade mark. The main purpose of the design change is to draw attention to the products, emphasise the main advantages of paint and varnish coatings. In order to fight against counterfeit goods and specifically to protect against counterfeiting, the background picture in the form of pictograms, which correspond to the profile of the company's activity, was applied on the base of the container. Dark grey containers will be used for the protective sector (fuel and energy complex) and dark blue for the marine sector (shipbuilding, ship repair).
Pictograms of coating properties
A distinctive feature of the design is the infographics, developed in accordance with the company's corporate identity, which reflect the chemical properties of the products.
Lithography
Previously, we glued paper labels on cans of products. Now there is a lithograph on containers, which is more resistant to environmental influences. Each lithograph has an individual colour that corresponds to a specific product and allows specialists to easily identify the required product in stock.
The lithography reflects the main points that are very important for customers: the technological process of applying a two-component coating system, information about product storage, waste disposal, and also about precautions when applying materials. The "Purpose" block has been added, which contains information about the application of coatings on specific surfaces.
Certificate for the supply of AKRUS products®
We inform you about the frequent cases of unfair competition. Currently, there are significant volumes of counterfeit products on the Russian market!
In order to combat counterfeit goods and specifically to protect against counterfeiting, AKRUS® issues a "Certificate for the supply" of products on a new letterhead.
Now the "Delivery Certificate" is placed on paper with a background picture, watermarks and a hologram. Special protective equipment makes it difficult to completely or partially counterfeit products under the AKRUS® trademark and makes it easier to establish their authenticity. The "Certificate for delivery" certifies the quality of products and their compliance with the requirements of international and Russian standards.
